Carbon · For Europe's real economy
Know where AI belongs in your business.
We find where AI pays off, build it into everyday work, and measure the result against an agreed baseline.
Experience from
01The problem
Most AI pilots never reach production.
In most mid-market companies, AI has arrived in pieces: a few licences, an assistant, a pilot or two. The business case depends on what changes in the operation, and the roles, approvals and handoffs around them are the same as before.
We build the system, redesign the work around it and get your teams using it. Every workflow is measured, so the return is on record.
Among AI high performers, the companies that attribute at least 5% of EBIT to AI and report significant value from it, nearly three-quarters have fundamentally redesigned their workflows. Among other companies, about a quarter have.McKinsey, The state of AI, August 2026, a survey of 1,719 respondents
What you get
AI running in your day-to-day operation.
Every engagement starts with a readiness diagnostic and ends with AI running in your day-to-day operation.
- 01
A workflow in production.
Connected to your systems and running on live work, at full volume.
- 02
The work, redesigned.
Clear roles and decision rights for what stays human, what AI supports and what runs on its own.
- 03
A measured result.
A baseline set before the build and reported at day 90, against a metric your leadership already tracks.
02How it works
Draw the line with evidence.
Every stage is backed by data from your own operation and ends with a decision. You sign off each one and can stop at any stage.
- 01
Discover
fixed scopeWe assess AI readiness across your leadership team, map how the work runs today and who makes which decisions, then rank the workflows where AI will create the most value.
- 02
Prove
tested on your real workWe test the prioritised workflows on live work, comparing your current process with AI-assisted and fully automated versions to prove their value, quality and feasibility.
- 03
Scale
about 90 days per workflowWe prepare the data, redesign roles around the new way of working and build each workflow into your systems, with champions supporting adoption from day one.
- 04
Optimise
thereafter · ongoingWe monitor performance, refine workflows and continuously improve outcomes as your business evolves, re-measuring at 3 and 6 months.
Alongside the build. Adoption runs alongside the build from week one: roles and decision rights are redesigned, champions lead the change, and every agent has a named owner. How we work
03Who we work with
Built for the real economy
Sectors
Distribution and wholesale
Emailed orders become draft ERP entries, and your team handles the exceptions.
Logistics and freight
Shipping documents become checked shipment files, and your team handles what needs a decision.
Insurance distribution
Client emails and past files become submission packs, and your brokers advise.
Manufacturing
Orders, supplier confirmations and quality records flow into your ERP, and your team handles the exceptions.
Buying situations
Backed by private equity
Programmes timed to your holding period and measured against a baseline your board can check.
Going through restructuring
Redesign the work around AI while you reshape the business.
Growing through acquisition
Every business you buy arrives with its own systems and ways of working. The workflow design is reused across your businesses. Integrations, permissions and local processes are assessed for each one.
04Why trust us
Experience from the inside.
We plan for the roles, approvals and habits that decide whether change sticks, because we have worked with them.
Jonathan GeorgeFounder and CEO
Amber IonHead of Operations
Jakub GilHead of AI
Tomasz DyrksHead of Product
Bella ArtanEngagement Manager
Engineering powered by Brainwaves.
Own the Build™.
You own your data, workflow designs and configuration. Carbon software is licensed to you. Hosting and maintenance are an ongoing service.
Tools we recommend.
We build, buy or extend based on what the evidence shows works. No lab, cloud provider or software vendor has a stake in which answer we give you.
05What we believe
The operating model is the asset.
Seven beliefs about how modern companies are built, and why the ones pulling ahead are structured differently from the ones they are leaving behind.
06Questions we hear first
How long until something is live?
Discover has a fixed scope. Scale takes about 90 days per workflow, and we agree the timeline with you before you commit.
What does it cost, and what happens if we stop?
Discover is the first step, at a fixed fee agreed before we start. Each later stage is priced before it begins. You sign off each stage and can stop at any stage.
Is our data good enough for AI?
It rarely needs to be perfect. Discover checks the data behind the workflow we choose and tells you what to fix first and what can wait.
Who owns what you build?
You own your data, workflow designs and configuration. Carbon software is licensed to you. Hosting and maintenance are an ongoing service.
Do we need new systems?
We start from your existing systems, subject to access and integration checks: ERP, CRM, ticketing, document stores. Where a new tool would fit better we say so, and we only recommend tools we've tested ourselves.
Start with one function and one metric.
Tell us the workflow you want to improve and the result that matters. We will agree where to start.